Ad Ops & Web Monetization

This guide will break down the differences between MA and MI, explain the integration process, and help you decide which solution best fits your publishing business.

Codeless Ad Units in Google Ad Manager are a game-changer. They allow you to create and manage specific ad placements without requiring you to implement or modify Google Publisher Tag (GPT) code on your website.

Newsletters remain a cornerstone of digital marketing strategies. They nurture leads, keep your audience engaged, and drive conversions.

Sticky side rail ads are essentially banner ads that adhere to the left or right side of a widescreen device, typically a desktop.

Two common buying models in programmatic advertising are private auction and preferred deal. In this article, we will explore these two buying models and discuss their differences, advantages, and disadvantages.

AdMob and Google Ad Manager are both popular platforms for mobile app developers and publishers to monetize their apps through in-app advertising.

Sellers.json is a file format that is used to describe the relationships between sellers and resellers in the advertising industry.

Ads.txt, short for Authorized Digital Sellers, is an IAB (Interactive Advertising Bureau) initiative that aims to combat fraud in the programmatic advertising industry.

Now you can get your very own Google Ad Exchange (AdX) account inside your Ad Manager account. Even if you are a smaller publisher we can still get your own AdX (no minimum traffic/revenue requirements and you can manage everything yourself within your Ad Manager).

Find all the differences between Google Ad Manager and Ad Manager 360 (GAM vs GAM 360).