Ad Ops & Web Monetization

Find the best ad operations and web monetization practices for publishers and all the latest advertising news & updates.

TCF v2.3 Is Here: Why You Need to Upgrade to Protect Your Ad Revenue
Ad+
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Nov 18, 2025
TCF v2.3 Is Here: Why You Need to Upgrade to Protect Your Ad Revenue

The clock is ticking on the new IAB Europe transparency standard. Here is your complete transition guide for 2026.

Optimization
What Are Secure Signals — And Why They Matter
Ad+
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Oct 16, 2025
What Are Secure Signals — And Why They Matter

Secure signals enable publishers to safely activate their first-party data in the programmatic auction while preserving privacy and data ownership.

Optimization
Which Traffic Sources Are Allowed for Monetizing a Site with Google Ads?
Ad+
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Aug 13, 2025
Which Traffic Sources Are Allowed for Monetizing a Site with Google Ads?

Google’s policies are crystal clear on one thing: invalid traffic will get you suspended or banned — no matter how much revenue it brings in today.

Optimization
How Digital Publishers Can Deal With Revenue Loss Due to AI Content Scraping
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Aug 11, 2025
How Digital Publishers Can Deal With Revenue Loss Due to AI Content Scraping

We’ll break down how AI content scraping impacts revenue and outline practical, actionable strategies publishers can adopt to protect their content & income.

Optimization
Top 10 Advertising Networks in 2025 to Maximize Your Ad Revenue
Ad+
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Aug 1, 2025
Top 10 Advertising Networks in 2025 to Maximize Your Ad Revenue

Here’s a list of the top 10 advertising networks in 2025 that offer high-performing ad solutions, flexible monetization options, and robust support.

Optimization
How Publishers Can Deal With Invalid Traffic (IVT)
Ad+
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May 21, 2025
How Publishers Can Deal With Invalid Traffic (IVT)

Invalid Traffic (IVT) refers to any online activity that doesn’t come from a legitimate human user with genuine interest.

Optimization
The 8 Most Dangerous Ad Placement Violations
Ad+
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Apr 8, 2025
The 8 Most Dangerous Ad Placement Violations

Here’s a list of ad placement violations—and how to fix them before Google flags you.

Optimization
The Global Economy’s Grip on Digital Ad Revenue
Ad+
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Mar 14, 2025
The Global Economy’s Grip on Digital Ad Revenue

The global economy and stock market fluctuations play a significant role in shaping digital publishers' advertising revenue and CPM.

Optimization
10 Proven Strategies to Skyrocket Your Website Traffic
Ad+
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Feb 21, 2025
10 Proven Strategies to Skyrocket Your Website Traffic

Website promotion typically falls into three key categories.

Optimization
Header Bidding vs. Open Bidding: Which is Better for Publishers?
Ad+
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Feb 6, 2025
Header Bidding vs. Open Bidding: Which is Better for Publishers?

Understanding the differences between these two methods is crucial for publishers looking to maximize ad revenue and optimize user experience.

Optimization
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