Ad Ops & Web Monetization

Google’s policies are crystal clear on one thing: invalid traffic will get you suspended or banned — no matter how much revenue it brings in today.

We’ll break down how AI content scraping impacts revenue and outline practical, actionable strategies publishers can adopt to protect their content & income.

Here’s a list of the top 10 advertising networks in 2025 that offer high-performing ad solutions, flexible monetization options, and robust support.

Invalid Traffic (IVT) refers to any online activity that doesn’t come from a legitimate human user with genuine interest.

Here’s a list of ad placement violations—and how to fix them before Google flags you.

The global economy and stock market fluctuations play a significant role in shaping digital publishers' advertising revenue and CPM.

Website promotion typically falls into three key categories.

Understanding the differences between these two methods is crucial for publishers looking to maximize ad revenue and optimize user experience.

Microsoft Clarity allows you to visually see how users navigate your website.

Mobile ad optimization refers to the process of configuring and refining ads specifically for mobile users.