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Video Advertising

A collection of 4 posts

Best Video Ad Networks in 2025

Best Video Ad Networks in 2025

In today's digital landscape, video reigns supreme. With viewers glued to engaging content, video advertising offers an unparalleled opportunity for publishers and advertisers alike. But navigating the world of video ad networks can feel overwhelming. Worry not, this guide explores the top 5 video ad networks for 2025,

Differences between VAST and IMA Tags

Differences between VAST and IMA Tags

In the dynamic world of online advertising, video ads play a crucial role in monetization strategies. Delivering these ads effectively requires a clear understanding of the underlying technologies, particularly VAST and IMA tags. While both are essential components, they serve distinct purposes within the video ad delivery ecosystem. VAST (Video

Google's PAL SDK for CTV Apps

Google's PAL SDK for CTV Apps

The Connected TV (CTV) landscape is booming, offering exciting opportunities for app developers to engage audiences and generate revenue. But navigating the intricacies of ad monetization can be daunting. This is where Google's Programmatic Access Library (PAL) SDK emerges as a game-changer, simplifying access to programmatic advertising and

The Ultimate Guide to CTV Monetization

The Ultimate Guide to CTV Monetization

Connected TV (CTV) is the future of video advertising. With more and more people cutting the cord and streaming their content online, CTV is becoming an increasingly important platform for brands to reach their target audiences. If you're a CTV publisher, you're probably wondering how you