Ad Ops & Web Monetization

This guide will break down the differences between MA and MI, explain the integration process, and help you decide which solution best fits your publishing business.

Google’s policies are crystal clear on one thing: invalid traffic will get you suspended or banned — no matter how much revenue it brings in today.

We’ll break down how AI content scraping impacts revenue and outline practical, actionable strategies publishers can adopt to protect their content & income.

Here’s our curated list of the top 10 mobile app ad networks in 2025 to help you maximize app revenue and engagement.

Here’s a list of the top 10 advertising networks in 2025 that offer high-performing ad solutions, flexible monetization options, and robust support.

AdX is a highly competitive marketplace, and publishers must meet certain requirements in order to be eligible to participate.

Apple’s SKAdNetwork (SKAN) has become the backbone of privacy-preserving attribution on iOS.

GAM Utils (Google Ad Manager Utilities) is a lightweight, helper script specifically designed for Roku applications

SDK Bidding in Google Ad Manager, a powerful solution that brings a new level of competition and efficiency to your mobile app inventory.

Invalid Traffic (IVT) refers to any online activity that doesn’t come from a legitimate human user with genuine interest.