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Differences between VAST and IMA Tags

Differences between VAST and IMA Tags

In the dynamic world of online advertising, video ads play a crucial role in monetization strategies. Delivering these ads effectively requires a clear understanding of the underlying technologies, particularly VAST and IMA tags. While both are essential components, they serve distinct purposes within the video ad delivery ecosystem. VAST (Video

Best Strategies to Increase RPM in 2024

Ad Optimization

Best Strategies to Increase RPM in 2024

In the ever-evolving publishing landscape, maximizing ad revenue remains a constant challenge for publishers. In 2024, with changing user behavior, privacy regulations, and technological advancements, the pursuit of optimal Revenue Per Mille (RPM) requires a strategic and holistic approach. This article delves into the most effective ways publishers can boost

Google's PAL SDK for CTV Apps

Google's PAL SDK for CTV Apps

The Connected TV (CTV) landscape is booming, offering exciting opportunities for app developers to engage audiences and generate revenue. But navigating the intricacies of ad monetization can be daunting. This is where Google's Programmatic Access Library (PAL) SDK emerges as a game-changer, simplifying access to programmatic advertising and

What is SDK Bidding and How Can It Benefit Your Mobile App?

What is SDK Bidding and How Can It Benefit Your Mobile App?

In the hypercompetitive landscape of mobile app monetization, developers constantly seek strategies to maximize revenue while safeguarding user experience. While established methods like waterfall ad networks have served their purpose, a transformative approach known as SDK Bidding is disrupting the status quo. This post delves into the intricacies of SDK

Revenue Growth with Google Certified Publishing Partners (GCPP): A Publisher's Guide to Success

Ad Optimization

Revenue Growth with Google Certified Publishing Partners (GCPP): A Publisher's Guide to Success

In the ever-evolving landscape of online advertising, publishers face the constant challenge of maximizing revenue while delivering a seamless user experience. Enter Google Certified Publishing Partners (GCPP) – your trusted allies in navigating this dynamic world and skyrocketing your ad earnings. But what exactly is a GCPP, and why should you

Client-Side vs. Server-Side Header Bidding: What's The Difference?

Ad Optimization

Client-Side vs. Server-Side Header Bidding: What's The Difference?

In the ever-evolving world of programmatic advertising, maximizing yield and improving user experience are constant battles for publishers. ⚔️ Enter header bidding, a technique that allows publishers to connect with multiple ad exchanges simultaneously, ensuring the highest possible price for their ad inventory. But with two major flavors — client-side and server-side

Ad Manager Sticky Side Rail Ads

Ad Optimization

Ad Manager Sticky Side Rail Ads

In the ever-evolving world of digital advertising, publishers are constantly seeking innovative ways to enhance user experience while maximizing their revenue. Sticky side rail ads, also known as anchor ads, have emerged as a powerful tool in this pursuit. These ads seamlessly integrate into the user's viewport, remaining

Elevate Your Website's User Experience with Google Core Web Vitals

Ad Optimization

Elevate Your Website's User Experience with Google Core Web Vitals

Google Core Web Vitals are a set of three metrics that assess real-world user experience on your website. They are: * Largest Contentful Paint (LCP): This measures the time it takes for the largest content element on your page to load. * First Input Delay (FID): This measures the time it takes

How to block AI bots from crawling your website: Simple tips and tricks

Getting Started

How to block AI bots from crawling your website: Simple tips and tricks

The internet is a rapidly changing landscape, and publishers are constantly facing new challenges. One of the most pressing challenges today is the threat of AI bots crawling websites and scraping content. AI bots can use this content to train their models, which can then be used to generate similar

Publisher Provided Signals: The Key to a More Relevant and Privacy-Safe Future of Advertising

Ad Optimization

Publisher Provided Signals: The Key to a More Relevant and Privacy-Safe Future of Advertising

In the wake of third-party cookie deprecation, publishers are looking for new ways to deliver relevant and engaging ads to their audiences while also respecting their privacy. Publisher Provided Signals (PPS) are a promising solution that can help publishers achieve both of these goals. PPS allow publishers to share their

How to Get More Traffic to Your Website

Getting Started

How to Get More Traffic to Your Website

Getting more traffic to your website is essential for any business that wants to succeed online. But with so many different websites and platforms competing for attention, it can be difficult to know where to start. This article will discuss six unique ways to get more traffic to your site:

Google Ads to Shift to Real-Time Bidding for App Inventory

Google Ads to Shift to Real-Time Bidding for App Inventory

Google Ads announced in May that they will be moving primarily to real-time bidding auctions on October 31, 2023. This means that they will no longer respond to multiple calls in mediation. On September 7th, Google Ads provided additional details about this shift: * Google Ads will continue to bid on

How Publishers Can Increase Ad Revenue by Preventing Ad Blocking

How Publishers Can Increase Ad Revenue by Preventing Ad Blocking

Ad blocking is a growing problem for publishers. According to a study by PageFair, 28% of internet users worldwide use ad blockers. This means that publishers are losing out on a significant amount of revenue. There are a number of reasons why people use ad blockers. Some people find ads

Tips and Tricks You Can Do with Google Analytics 4

Getting Started

Tips and Tricks You Can Do with Google Analytics 4

Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers a number of new features and capabilities that can help you get more insights into your website or app traffic. In this blog post, we'll share some cool tips and tricks that you can

Cookieless Advertising: What Publishers Need to Know

Ad Optimization

Cookieless Advertising: What Publishers Need to Know

Cookieless advertising is a type of advertising that does not rely on third-party cookies to track user behavior. Third-party cookies are small files that are placed on a user's computer when they visit a website. These cookies track the user's activity across multiple websites, which allows

The Ultimate Guide to CTV Monetization

The Ultimate Guide to CTV Monetization

Connected TV (CTV) is the future of video advertising. With more and more people cutting the cord and streaming their content online, CTV is becoming an increasingly important platform for brands to reach their target audiences. If you're a CTV publisher, you're probably wondering how you

What is Header Bidding?

Ad Optimization

What is Header Bidding?

Header bidding is a programmatic advertising technique that allows publishers to sell their ad inventory to multiple ad exchanges and ad networks simultaneously. This is in contrast to the traditional waterfall method, in which publishers would sell their ad inventory to each ad exchange or ad network in turn. Header

Invalid Traffic: How it Can Impact Publishers' Online Ad Revenue

Ad Optimization

Invalid Traffic: How it Can Impact Publishers' Online Ad Revenue

In today's digital world, online advertising has become an essential part of any business's marketing strategy. However, it's not uncommon for publishers to experience issues related to invalid traffic that can significantly impact their online ad revenue. In this article, we'll explore

Private Auction vs Preferred Deal

Private Auction vs Preferred Deal

Two common buying models in programmatic advertising are private auction and preferred deal. In this article, we will explore these two buying models and discuss their differences, advantages, and disadvantages.

What is the difference between CTV and OTT?

What is the difference between CTV and OTT?

In today's world, streaming video services have become an essential part of entertainment and information for millions of people. These services have revolutionized the way we consume content by offering us a more personalized and flexible way to watch our favorite shows, movies, and other video content. Two

First-Party Data

Ad Optimization

First-Party Data

What Is First Party data and How Publishers Can Use 1st Party Data to Monetize Their Inventory.

AdMob vs. Google Ad Manager. Which One Is Better?

AdMob vs. Google Ad Manager. Which One Is Better?

AdMob and Google Ad Manager are both popular platforms for mobile app developers and publishers to monetize their apps through in-app advertising. Both platforms offer a range of features and capabilities, but they differ in their target audiences and the types of ads they support. In this article, we will

How to Increase Your Website's Organic CTR

Ad Optimization

How to Increase Your Website's Organic CTR

When it comes to optimizing your website for search engines, one of the most important metrics to consider is your organic click-through rate (CTR). CTR measures the number of clicks your website receives compared to the number of times it is shown in search engine results, and it can have

Navigating the CPM Drop in January

Ad Optimization

Navigating the CPM Drop in January

Understanding the Reasons and Implementing Strategies to Mitigate the Impact

What is Core Web Vitals and why is it important for publishers?

Ad Optimization

What is Core Web Vitals and why is it important for publishers?

Core Web Vitals are a set of metrics that measure the performance and user experience of a website. These metrics are considered to be essential for providing a good user experience and are used by search engines like Google to evaluate the quality of a website. As a result, Core