AdMob vs. Google Ad Manager. Which One Is Better?

AdMob and Google Ad Manager are both popular platforms for mobile app developers and publishers to monetize their apps through in-app advertising. Both platforms offer a range of features and capabilities, but they differ in their target audiences and the types of ads they support. In this article, we will compare AdMob and Google Ad Manager and help you determine which platform is best for you.

AdMob

AdMob is a mobile advertising platform that was acquired by Google in 2010. It is designed specifically for mobile app developers and publishers, and it is integrated with the Google AdSense platform. AdMob supports a wide range of ad formats, including interstitial, banner, native, and rewarded video ads. It also offers a range of targeting options, such as demographics, interests, and behaviours. AdMob also provides detailed analytics and reporting, so you can track the performance of your ads and optimize your campaigns.

Google Ad Manager

Google Ad Manager is a platform that allows publishers to manage, sell, and deliver ads across multiple channels and devices. It is designed for publishers of all sizes, from small blogs to large media companies. Google Ad Manager supports a wide range of ad formats, including display, video, and native ads. It also offers a range of targeting options, such as geographic, demographic, and behavioural targeting. Google Ad Manager also provides detailed analytics and reporting, so you can track the performance of your ads and optimize your campaigns.

AdMob vs. Google Ad Manager: Which One is Best for You?

When it comes to deciding between AdMob and Google Ad Manager, it largely depends on your specific needs and goals. Both platforms are powerful and offer a range of features and capabilities. However, there are a few key differences that you should consider when making your decision.

Target Audience

AdMob is designed specifically for mobile app developers and publishers, while Google Ad Manager is designed for publishers of all sizes. If you are a mobile app developer or publisher, AdMob is likely the better choice for you. If you are a publisher of a website or other digital content, Google Ad Manager is likely the better choice.

Ad Formats

AdMob and Google Ad Manager both support a wide range of ad formats, including display, video, and native ads. However, AdMob also supports interstitial and rewarded video ads, which may be more suitable for mobile apps. If you are looking for specific ad formats, you may want to consider which platform supports the ad formats you need.

Targeting

AdMob and Google Ad Manager both offer a range of targeting options, including geographic, demographic, and behavioural targeting. However, AdMob also supports interest-based targeting, which may be more suitable for mobile apps. If targeting is important to you, you may want to consider which platform offers the targeting options that best align with your goals.

Analytics and Reporting

AdMob and Google Ad Manager both provide detailed analytics and reporting, so you can track the performance of your ads and optimize your campaigns. However, AdMob is integrated with the Google AdSense platform, which may provide more detailed analytics and reporting for mobile apps. If analytics and reporting are important to you, you may want to consider which platform offers the analytics and reporting that best align with your goals.

Conclusion

AdMob and Google Ad Manager are both highly effective platforms for mobile app developers and publishers to monetize their apps through in-app advertising. Both platforms offer a wide range of features and capabilities, but they differ in their target audiences and the types of ads they support. When deciding between AdMob and Google Ad Manager, it is crucial to consider your specific needs and goals, including your target audience, ad formats, targeting options, and analytics and reporting capabilities. Ultimately, the best platform for you will depend on your unique requirements and how well it aligns with your business objectives. Both AdMob and Google Ad Manager are great options, and it's worth considering both before making a final decision.