Everything you need to know about Interstitial Ads

Interstitial ad is a full page web ad that appears between page views on all devices (mobile, tablet and desktop).

Interstitial ads are considered premium ad formats which could really boost the publisher's earnings. At the time of writing this article, we are seeing an average CPM of $30 USD across Ad.Plus network for tier1 traffic for this unit.

The higher viewability and potentially higher CTR (click-through rate) of Interstitial ad contributes to its high CPM and great performance.

Our Interstitial unit is brought in by Google technology and is served inside their frame so it follows the latest Google ad standards and best practices. The unit has a clear exit button and there is a default frequency cap of one user per hour in place. Publishers are also able to set a higher frequency cap and restrict the ad to a specific device type if needed.

How to traffic Interstitial ads in Google Ad Manager (GAM)?

By adding INTERSTITIAL GPT slot type to the <head> element of the ad tag you can turn it into an Interstitial ad.

You will then be able to traffic direct or programmatic and Ad Exchange demand inside this unit.

For more information please see HERE.

How to get started with Interstitial ads?

At Ad.Plus we offer Interstitial ad format filled with premium demands.

We provide a couple of lines of an Async ad code that publishers can add to the header or the footer file of their site, or traffic inside an ad server such as Google Ad Manager. The unit is responsive and will run across all devices with a default frequency cap of one ad per user per hour which can also be adjusted as needed.