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Google Ads to Shift to Real-Time Bidding for App Inventory
Ad Trafficking

Google Ads to Shift to Real-Time Bidding for App Inventory

Google Ads announced in May that they will be moving primarily to real-time bidding auctions on October 31, 2023. This means that they will no longer respond to multiple calls in mediation. On September 7th, Google Ads provided additional details about this shift: * Google Ads will continue to bid on
Sep 19, 2023 2 min read
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