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A collection of 6 posts

How to Add SKAdNetwork IDs to iOS Apps to Maximize Ad Revenue

How to Add SKAdNetwork IDs to iOS Apps to Maximize Ad Revenue

The monetization landscape for iOS apps is evolving rapidly — and if you're not passing SKAN IDs from your apps, you're leaving serious ad revenue on the table. Apple’s SKAdNetwork (SKAN) has become the backbone of privacy-preserving attribution on iOS. Yet many developers still fail to

What is SDK Bidding and How Publishers Can Maximize Their App Revenue

What is SDK Bidding and How Publishers Can Maximize Their App Revenue

For mobile app publishers, maximizing ad revenue while maintaining a stellar user experience is a constant balancing act. In a rapidly evolving programmatic landscape, staying ahead means embracing innovative monetization strategies. One such game-changer is SDK Bidding in Google Ad Manager, a powerful solution that brings a new level of

Mobile App Monetization: A Guide for Publishers

Mobile App Monetization: A Guide for Publishers

Monetizing your mobile app is crucial for its success. It's how you generate revenue and sustain your business. But with numerous options available, choosing the right strategy can be overwhelming. This guide will explore the best practices for mobile app monetization, helping publishers maximize their earnings. 1. Choose

Top 5 Mobile App Ad Networks in 2025

Top 5 Mobile App Ad Networks in 2025

With mobile app usage at an all-time high in 2025, developers and businesses are increasingly investing in effective ad networks to reach users and drive monetization. The right ad network can make a significant difference in achieving both revenue and growth goals. Here’s a list of the top five

What is SDK Bidding and How Can It Benefit Your Mobile App?

What is SDK Bidding and How Can It Benefit Your Mobile App?

In the hypercompetitive landscape of mobile app monetization, developers constantly seek strategies to maximize revenue while safeguarding user experience. While established methods like waterfall ad networks have served their purpose, a transformative approach known as SDK Bidding is disrupting the status quo. This post delves into the intricacies of SDK

Google Ads to Shift to Real-Time Bidding for App Inventory

Google Ads to Shift to Real-Time Bidding for App Inventory

Google Ads announced in May that they will be moving primarily to real-time bidding auctions on October 31, 2023. This means that they will no longer respond to multiple calls in mediation. On September 7th, Google Ads provided additional details about this shift: * Google Ads will continue to bid on