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Open Bidding

A collection of 2 posts
Header Bidding vs Open Bidding
Open Bidding

Header Bidding vs Open Bidding

What are the differences between Header Bidding and Open Bidding? Which one is better? Can I run them both on my site at the same time? These are some of the most common questions we get on this topic. What is Header Bidding? Header bidding, also known as advance bidding
Jan 6, 2023 3 min read
What is Open Bidding?
Open Bidding

What is Open Bidding?

Open Bidding (formerly known as Exchange Bidding) is Google’s response to header bidding. So what is Open Bidding and why publishers should use it?
Apr 9, 2021 1 min read
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