What is sellers.json?

Sellers.json is a file format that is used to describe the relationships between sellers and resellers in the advertising industry. It is commonly used to provide transparency in programmatic advertising and to help prevent fraud by providing information about the companies involved in the buying and selling of ad inventory.

The file includes information such as the names of the sellers and resellers, their contact information, and their business relationship. It is typically used in conjunction with the OpenRTB protocol, which is an industry standard for real-time bidding on advertising inventory.

The sellers.json file is essentially a list of all the sellers and resellers involved in a particular programmatic advertising campaign. Each entry in the file includes information about the company, such as its name, address, and contact information, as well as information about its relationship to other companies in the file. For example, it will indicate if a company is a direct seller or a reseller, and if it is a reseller, it will indicate which company it resells inventory from.

This information is important for providing transparency in programmatic advertising. By providing information about the companies involved in the buying and selling of ad inventory, it helps to ensure that advertisers know who they are doing business with and that they can trust the quality of the inventory they are buying. Additionally, it helps to prevent fraud by making it easier to identify and track any suspicious activity.

Another important aspect of sellers.json is that it helps to ensure compliance with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). These regulations require companies to disclose certain information about the way they collect, use, and share personal data, and sellers.json provides a way for them to do this in a standardized format.

Sellers.json is also important for the industry in general, as it helps to promote a level playing field for all participants. By providing information about the relationships between companies, it helps to ensure that smaller companies are not at a disadvantage when competing against larger companies.

Overall, sellers.json is a vital tool for providing transparency and trust in programmatic advertising. By providing information about the companies involved in the buying and selling of ad inventory, it helps to prevent fraud, ensure compliance with regulations, and promote a level playing field for all participants in the industry.