A collection of 11 posts
AdMob vs. Google Ad Manager. Which One Is Better?
AdMob and Google Ad Manager are both popular platforms for mobile app developers and publishers to monetize their apps through in-app advertising. Both platforms offer a range of features and capabilities, but they differ in their target audiences and the types of ads they support. In this article, we will
What is sellers.json?
Sellers.json is a file format that is used to describe the relationships between sellers and resellers in the advertising industry. It is commonly used to provide transparency in programmatic advertising and to help prevent fraud by providing information about the companies involved in the buying and selling of ad
What is ads.txt and why is it so important?
Ads.txt, short for Authorized Digital Sellers, is an IAB (Interactive Advertising Bureau) initiative that aims to combat fraud in the programmatic advertising industry. It is a simple, plain-text file that lives on a publisher's website and lists the authorized companies that are permitted to sell advertising inventory on their
Header Bidding vs Open Bidding
What are the differences between Header Bidding and Open Bidding? Which one is better? Can I run them both on my site at the same time? These are some of the most common questions we get on this topic. What is Header Bidding? Header bidding, also known as advance bidding
How To Get Your Own Google Ad Exchange (AdX) Account?
Now you can get your very own Google Ad Exchange (AdX) account inside your Ad Manager account. Even if you are a smaller publisher we can still get your own AdX (no minimum traffic/revenue requirements and you can manage everything yourself within your Ad Manager).