Two common buying models in programmatic advertising are private auction and preferred deal. In this article, we will explore these two buying models and discuss their differences, advantages, and disadvantages.

Sellers.json is a file format that is used to describe the relationships between sellers and resellers in the advertising industry. It is commonly used to provide transparency in programmatic advertising and to help prevent fraud by providing information about the companies involved in the buying and selling of ad

Ads.txt, short for Authorized Digital Sellers, is an IAB (Interactive Advertising Bureau) initiative that aims to combat fraud in the programmatic advertising industry. It is a simple, plain-text file that lives on a publisher's website and lists the authorized companies that are permitted to sell advertising inventory on their

Find all the differences between Google Ad Manager and Ad Manager 360 (GAM vs GAM 360).