When it comes to optimizing your website for search engines, one of the most important metrics to consider is your organic click-through rate (CTR). CTR measures the number of clicks your website receives compared to the number of times it is shown in search engine results, and it can have

Understanding the Reasons and Implementing Strategies to Mitigate the Impact

Core Web Vitals are a set of metrics that measure the performance and user experience of a website. These metrics are considered to be essential for providing a good user experience and are used by search engines like Google to evaluate the quality of a website. As a result, Core

Depending on the screen size and the ad placement on the page, some site visitors may not see some of the ads, even though they might be counted as impressions in the reporting. That is why viewability plays a big role in ad performance and optimization. What is a viewable