Cookieless advertising is a type of advertising that does not rely on third-party cookies to track user behavior. Third-party cookies are small files that are placed on a user's computer when they visit a website. These cookies track the user's activity across multiple websites, which allows advertisers to target them

Header bidding is a programmatic advertising technique that allows publishers to sell their ad inventory to multiple ad exchanges and ad networks simultaneously. This is in contrast to the traditional waterfall method, in which publishers would sell their ad inventory to each ad exchange or ad network in turn. Header

In today's digital world, online advertising has become an essential part of any business's marketing strategy. However, it's not uncommon for publishers to experience issues related to invalid traffic that can significantly impact their online ad revenue. In this article, we'll explore what invalid traffic is, its different forms, and

What Is First Party data and How Publishers Can Use 1st Party Data to Monetize Their Inventory.

When it comes to optimizing your website for search engines, one of the most important metrics to consider is your organic click-through rate (CTR). CTR measures the number of clicks your website receives compared to the number of times it is shown in search engine results, and it can have

Understanding the Reasons and Implementing Strategies to Mitigate the Impact

Core Web Vitals are a set of metrics that measure the performance and user experience of a website. These metrics are considered to be essential for providing a good user experience and are used by search engines like Google to evaluate the quality of a website. As a result, Core

Depending on the screen size and the ad placement on the page, some site visitors may not see some of the ads, even though they might be counted as impressions in the reporting. That is why viewability plays a big role in ad performance and optimization. What is a viewable