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Ad Trafficking

A collection of 6 posts

Google's PAL SDK for CTV Apps

Google's PAL SDK for CTV Apps

The Connected TV (CTV) landscape is booming, offering exciting opportunities for app developers to engage audiences and generate revenue. But navigating the intricacies of ad monetization can be daunting. This is where Google's Programmatic Access Library (PAL) SDK emerges as a game-changer, simplifying access to programmatic advertising and

Publisher Provided Signals: The Key to a More Relevant and Privacy-Safe Future of Advertising

Ad Optimization

Publisher Provided Signals: The Key to a More Relevant and Privacy-Safe Future of Advertising

In the wake of third-party cookie deprecation, publishers are looking for new ways to deliver relevant and engaging ads to their audiences while also respecting their privacy. Publisher Provided Signals (PPS) are a promising solution that can help publishers achieve both of these goals. PPS allow publishers to share their

Google Ads to Shift to Real-Time Bidding for App Inventory

Google Ads to Shift to Real-Time Bidding for App Inventory

Google Ads announced in May that they will be moving primarily to real-time bidding auctions on October 31, 2023. This means that they will no longer respond to multiple calls in mediation. On September 7th, Google Ads provided additional details about this shift: * Google Ads will continue to bid on

AdMob vs. Google Ad Manager. Which One Is Better?

AdMob vs. Google Ad Manager. Which One Is Better?

AdMob and Google Ad Manager are both popular platforms for mobile app developers and publishers to monetize their apps through in-app advertising. Both platforms offer a range of features and capabilities, but they differ in their target audiences and the types of ads they support. In this article, we will

What is DV360?

DV360 stands for Display & Video 360 (formerly DoubleClick Bid Manager) is a demand-side platform (DSP) that enables advertisers to plan, buy, and measure their media across various channels, including display, video, mobile, and TV. Developed by Google, the platform offers advanced targeting options, real-time analytics, and programmatic buying capabilities

How to traffic Anchor Ads with Google Ad Manager?

How to traffic Anchor Ads with Google Ad Manager?

Publishers can now traffic anchor ads on mobile web inside Google Ad Manager. Google may add support for anchors on other devices, such as desktop in the future.