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Ad.Plus

Google Ads to Shift to Real-Time Bidding for App Inventory

Google Ads to Shift to Real-Time Bidding for App Inventory

Google Ads announced in May that they will be moving primarily to real-time bidding auctions on October 31, 2023. This means that they will no longer respond to multiple calls in mediation. On September 7th, Google Ads provided additional details about this shift: * Google Ads will continue to bid on

How Publishers Can Increase Ad Revenue by Preventing Ad Blocking

How Publishers Can Increase Ad Revenue by Preventing Ad Blocking

Ad blocking is a growing problem for publishers. According to a study by PageFair, 28% of internet users worldwide use ad blockers. This means that publishers are losing out on a significant amount of revenue. There are a number of reasons why people use ad blockers. Some people find ads

Tips and Tricks You Can Do with Google Analytics 4

Getting Started

Tips and Tricks You Can Do with Google Analytics 4

Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers a number of new features and capabilities that can help you get more insights into your website or app traffic. In this blog post, we'll share some cool tips and tricks that you can

Cookieless Advertising: What Publishers Need to Know

Ad Optimization

Cookieless Advertising: What Publishers Need to Know

Cookieless advertising is a type of advertising that does not rely on third-party cookies to track user behavior. Third-party cookies are small files that are placed on a user's computer when they visit a website. These cookies track the user's activity across multiple websites, which allows

The Ultimate Guide to CTV Monetization

The Ultimate Guide to CTV Monetization

Connected TV (CTV) is the future of video advertising. With more and more people cutting the cord and streaming their content online, CTV is becoming an increasingly important platform for brands to reach their target audiences. If you're a CTV publisher, you're probably wondering how you

What is Header Bidding?

Ad Optimization

What is Header Bidding?

Header bidding is a programmatic advertising technique that allows publishers to sell their ad inventory to multiple ad exchanges and ad networks simultaneously. This is in contrast to the traditional waterfall method, in which publishers would sell their ad inventory to each ad exchange or ad network in turn. Header

Invalid Traffic: How it Can Impact Publishers' Online Ad Revenue

Ad Optimization

Invalid Traffic: How it Can Impact Publishers' Online Ad Revenue

In today's digital world, online advertising has become an essential part of any business's marketing strategy. However, it's not uncommon for publishers to experience issues related to invalid traffic that can significantly impact their online ad revenue. In this article, we'll explore

Private Auction vs Preferred Deal

Private Auction vs Preferred Deal

Two common buying models in programmatic advertising are private auction and preferred deal. In this article, we will explore these two buying models and discuss their differences, advantages, and disadvantages.

What is the difference between CTV and OTT?

What is the difference between CTV and OTT?

In today's world, streaming video services have become an essential part of entertainment and information for millions of people. These services have revolutionized the way we consume content by offering us a more personalized and flexible way to watch our favorite shows, movies, and other video content. Two

First-Party Data

Ad Optimization

First-Party Data

What Is First Party data and How Publishers Can Use 1st Party Data to Monetize Their Inventory.

AdMob vs. Google Ad Manager. Which One Is Better?

AdMob vs. Google Ad Manager. Which One Is Better?

AdMob and Google Ad Manager are both popular platforms for mobile app developers and publishers to monetize their apps through in-app advertising. Both platforms offer a range of features and capabilities, but they differ in their target audiences and the types of ads they support. In this article, we will

How to Increase Your Website's Organic CTR

Ad Optimization

How to Increase Your Website's Organic CTR

When it comes to optimizing your website for search engines, one of the most important metrics to consider is your organic click-through rate (CTR). CTR measures the number of clicks your website receives compared to the number of times it is shown in search engine results, and it can have

Navigating the CPM Drop in January

Ad Optimization

Navigating the CPM Drop in January

Understanding the Reasons and Implementing Strategies to Mitigate the Impact

What is Core Web Vitals and why is it important for publishers?

Ad Optimization

What is Core Web Vitals and why is it important for publishers?

Core Web Vitals are a set of metrics that measure the performance and user experience of a website. These metrics are considered to be essential for providing a good user experience and are used by search engines like Google to evaluate the quality of a website. As a result, Core

What is sellers.json?

What is sellers.json?

Sellers.json is a file format that is used to describe the relationships between sellers and resellers in the advertising industry. It is commonly used to provide transparency in programmatic advertising and to help prevent fraud by providing information about the companies involved in the buying and selling of ad

What is ads.txt and why is it so important?

What is ads.txt and why is it so important?

Ads.txt, short for Authorized Digital Sellers, is an IAB (Interactive Advertising Bureau) initiative that aims to combat fraud in the programmatic advertising industry. It is a simple, plain-text file that lives on a publisher's website and lists the authorized companies that are permitted to sell advertising inventory

What is DV360?

DV360 stands for Display & Video 360 (formerly DoubleClick Bid Manager) is a demand-side platform (DSP) that enables advertisers to plan, buy, and measure their media across various channels, including display, video, mobile, and TV. Developed by Google, the platform offers advanced targeting options, real-time analytics, and programmatic buying capabilities

Header Bidding vs Open Bidding

Header Bidding vs Open Bidding

What are the differences between Header Bidding and Open Bidding? Which one is better? Can I run them both on my site at the same time? These are some of the most common questions we get on this topic. What is Header Bidding? Header bidding, also known as advance bidding

What Is Ad Viewability & How To Increase The Viewability?

Ad Optimization

What Is Ad Viewability & How To Increase The Viewability?

Depending on the screen size and the ad placement on the page, some site visitors may not see some of the ads, even though they might be counted as impressions in the reporting. That is why viewability plays a big role in ad performance and optimization. What is a viewable

What is Encrypted Signal Passing (ESP)?

What is Encrypted Signal Passing (ESP)?

Google recently released Encrypted Signal Passing (ESP), which is the ability for a publisher to send encrypted signals – including identifiers and first-party data – through Google’s Open Bidder to be monetized across those supply paths. This will make it possible for publishers to pass select IDs through Google’s Open

How To Get Your Own Google Ad Exchange (AdX) Account?

How To Get Your Own Google Ad Exchange (AdX) Account?

Now you can get your very own Google Ad Exchange (AdX) account inside your Ad Manager account. Even if you are a smaller publisher we can still get your own AdX (no minimum traffic/revenue requirements and you can manage everything yourself within your Ad Manager).

What Are Multiplex Ads?

What Are Multiplex Ads?

Multiplex ads are content recommendation style native ads, often appear as a grid, but the style and layout can be customized to fit your website.

What Are The Differences Between Google Ad Manager & Ad Manager 360?

What Are The Differences Between Google Ad Manager & Ad Manager 360?

Find all the differences between Google Ad Manager and Ad Manager 360 (GAM vs GAM 360).

What is Open Bidding?

What is Open Bidding?

Open Bidding (formerly known as Exchange Bidding) is Google’s response to header bidding. So what is Open Bidding and why publishers should use it?

Everything you need to know about Interstitial Ads

Interstitial Ads

Everything you need to know about Interstitial Ads

Interstitial ads are now available on both mobile and desktop devices. This is the highest CPM ad format in the market right now!